Privacy Policy of BarkPass, LLC

Last Updated: September 2025

BarkPass, LLC (“BarkPass,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the BarkPass website, mobile applications, and related services (the “Service”), including when you purchase a pet license, register for a dog park pass, or receive communications from us.

By using the Service, you agree to the collection and use of information as described in this Privacy Policy. The terms in this Privacy Policy have the same meanings as in our Terms of Service, unless otherwise defined here.

1. Information We Collect

To provide and improve our Service, we collect the following categories of information:

  • Personal Information: Your name, email address, phone number, postal address, and payment details.
  • Pet Information: Required documents such as proof of rabies and distemper vaccinations.
  • Payment Information: Processed securely by our third-party processor (Stripe). We do not store your credit card details.
  • Usage Data: Information about how you use our site, such as pages visited, time spent on pages, and links clicked.
  • Device Information: Details about the device you use to access our site, including IP address, browser type, and operating system.
  • Log Data: Date and time of access, referring URLs, and technical diagnostics.
  • Cookies & Tracking Technologies: When you visit or log into our website, we use cookies and similar technologies to collect information about your visit (see Section 7).
  • Personal Data (Voluntary): If you provide it, we may collect information such as your email address, phone number, or other contact details.

We may also combine information collected automatically with other data we receive from trusted third-party sources (e.g., data providers and marketing partners such as Instantly.io) to create a more complete profile of you. We then use this profile to communicate with you, including providing personalized advertising and promotional content based on your interests and browsing behavior. You may opt out of this at any time.

2. How We Use Your Information

We use your information to:

  • Process and manage pet licenses, permits, and park memberships.
  • Contact you with confirmations, renewals, or service updates.
  • Send you optional notifications by email, SMS, or voice message (see Section 3).
  • Provide personalized marketing, promotions, and customer outreach (via partners such as Instantly.io).
  • Improve, maintain, and secure our Service.
  • Comply with applicable laws and contractual obligations.

3. Communications via SMS/Voice (Twilio)

BarkPass uses Twilio, Inc. as a third-party service provider to deliver SMS and voice communications. By providing your phone number, you consent to receive service-related communications such as payment confirmations, renewal reminders, dog park access alerts, or account updates.

  • Message Frequency: May vary depending on your activity.
  • Consent and Use of Your Phone Number: By providing your phone number and checking the consent box during registration, you agree to receive SMS notifications from BarkPass regarding pet updates and account alerts. Message frequency varies, and standard message and data rates may apply.
  • Opt-Out: You may unsubscribe at any time by replying STOP to any SMS message or by contacting us at [email protected]. Once unsubscribed, you will no longer receive SMS notifications.
  • Message & Data Rates: Standard carrier rates may apply.
  • Data Sharing: We do not sell, rent, or share your phone number or message metadata with third parties for marketing purposes without your explicit consent. We only share your information with trusted service providers, such as Twilio, to deliver communications and comply with legal obligations.

Marketing or promotional messages (if ever sent by SMS) will require your explicit opt-in consent.

4. Sharing of Information

We may share your information only as necessary to provide the Service:

  • With our contracted municipal clients (BarkPass administrators) to issue licenses, permits, or passes you purchase.
  • With trusted third-party service providers, including:
    • Stripe for payment processing.
    • Twilio for SMS/voice communications.
    • Instantly.io for email outreach, campaign tracking, and analytics.
    • Hosting, analytics, and support vendors that help us operate the Service.
  • When required by law, regulation, or valid legal process.

All third parties are contractually required to protect your data and use it only for the purposes we specify.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law or our municipal contracts. Message logs (metadata, not content) associated with SMS/voice communications may be retained for a limited period by Twilio and BarkPass for troubleshooting and compliance.

6. Security

We use commercially reasonable safeguards to protect your information. Our website is secured with SSL encryption. Payments are processed through PCI-DSS–compliant Stripe. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Cookies and Tracking

We use cookies and similar technologies to:

  • Maintain sessions and preferences.
  • Improve site performance.
  • Analyze usage trends.
  • Support personalized advertising and promotions.

You can disable cookies through your browser, but some features of the Service may not work properly.

8. Your Rights

Depending on where you live, you may have rights under laws such as the California Consumer Privacy Act (CCPA) or General Data Protection Regulation (GDPR), including:

  • The right to access the personal information we hold about you.
  • The right to request correction or deletion of your information.
  • The right to opt out of certain data sharing.
  • The right to withdraw consent for communications.

Do Not Track / Opt-Out

  • You may opt out of receiving personalized advertising or promotional content that we or our partners (such as Instantly.io) deliver based on your browsing activity and preferences.
  • You may opt out of email tracking technologies (e.g., open and click tracking) by adjusting your email client settings or by unsubscribing from our marketing emails.
  • You can manage or disable cookies through your browser or device settings. Some of our Services may not function properly without cookies.
  • If your browser sends a “Do Not Track” (DNT) signal, we will honor it in accordance with applicable law.

To exercise these rights, contact us at the address below.

9. Links to Other Sites

Our Service may contain links to external websites. We are not responsible for the privacy practices or content of those third parties. Please review their policies before providing personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with an updated “Last Updated” date.

11. Contact Us

If you have questions or requests regarding this Privacy Policy or our practices, please contact us:

BarkPass, LLC
Email: [email protected]
Website: https://barkpass.com